Licenses

Simple Licensing

With three clear options, we take the guesswork out of choosing a license

Personal

The licensed asset can appear in non-commercial project.
  • Can be used for
  • End Products Not For Sale
  • One personal social media account with non-commercial activities
  • Cannot be used for
  • End products for sale
  • Business social media accounts
  • Physical or digital paid advertisements
  • Native apps, web apps, or games

Commercial

The licensed asset can appear in up to 5,000 end products for sale.
  • Can be used for
  • Up to 5,000 physical or digital end products for sale
  • One business social media account owned and managed by the licensee
  • Unlimited physical advertisements for local markets
  • Digital paid advertisements with unlimited impressions
  • Broadcast and streaming for up to 500,000 lifetime viewers
  • Cannot be used for
  • Native apps, web apps, or games

Extended Commercial

The licensed asset can appear in up to 250,000 end products for sale.
  • Can be used for
  • Up to 250,000 physical or digital end products for sale
  • Unlimited business social media accounts owned and managed by the licensee
  • Unlimited physical advertisements for local, national, and global markets
  • Digital paid advertisements with unlimited impressions
  • Broadcast and streaming for up to 500,000 lifetime viewers
  • Broadcast and streaming for unlimited lifetime viewers
  • One native app, web app, or game downloaded or sold up to 250,000 times

How to Use Licensed Assets

What is an End Product?
An End Product is a product you will create from the asset(s) you purchased on NZ Stock Photos.


What is the difference between personal and commercial use of an asset?

Commercial Use is any use:

  • that involves an exchange of money or other consideration
  • that promotes a business (e.g., sole proprietorship, corporation, or partnership), product, or service
  • where financial gain or other consideration is either sought or a result, directly or indirectly, of Licensee’s use of the Licensed Asset.

If one or more of the above is true, the use is “Commercial.”


Personal use is a use that is only for personal purposes. If the use meets one or more of the “commercial” bullet points above, it qualifies as “Commercial” use.
  • Do's
  • Use the Licensed Asset for commercial purposes under the “Commercial” and “Extended Commercial” licenses
  • Use the asset for non-commercial, personal activities with all three license types
  • Don'ts
  • Resell or sub-license the Licensed Asset in a way that is directly competitive with it
  • Resell any modification of the asset on its own
  • Make the asset public or share the asset in any way that allows others to download, extract, or redistribute it as a standalone file
  • Use the Licensed Asset in pornographic, fraudulent, immoral, infringing, illegal, harassing, offensive, or defamatory material
  • Falsely represent authorship and/or ownership of the Licensed Asset
  • Allow anyone other than the Licensee to customize a digital or physical end product, whether for commercial or non-commercial use. This includes, but is not limited to, “print on demand”, “made to order” or “download on demand” applications.
  • Any other use that is not expressly permitted in the license terms is strictly prohibited

FAQ

Yes, but special limitations apply based on your intended use. With all three licenses, you can create unlimited non-commercial t-shirts, mugs, or tote bags. If your t-shirt, mug, or tote bag is for sale, a Commercial License allows up to 5,000 total end products and an Extended Commercial license allows up to 250,000. Keep in mind that, under the Commercial License, your item’s design must be significantly different than the original photo; require time, effort, and skill to produce; and not derive its primary value from the photo itself.

Yes, but special limitations apply based on your intended use. If your art print is for sale, a Commercial License allows up to 5,000 total end products and an Extended Commercial license allows up to 250,000. Keep in mind that, under the Commercial License, your print’s design must be significantly different than the original photo; require time, effort, and skill to produce; and not derive its primary value from the photo itself. With all three licenses, you can create unlimited non-commercial art prints.

If you purchase a Commercial or Extended Commercial license, you may use a photo as part of your logo, as long as it is (1) modified and (2) not the dominant element of the logo. However, you must disclaim the asset if registering for Trademark protection, and you may not enforce any rights on the asset itself.

Yes, but special limitations apply based on your intended use. With all three licenses, you can create unlimited non-commercial books or albums. If your book is for sale, a Commercial License allows up to 5,000 total end products and an Extended Commercial license allows up to 250,000. Keep in mind that, under the Commercial License, your cover’s design must be significantly different than the original photo; require time, effort, and skill to produce; and not derive its primary value from the photo itself.