Simple Licensing

With three clear options, we take the guesswork out of choosing a license

Personal

The licensed asset can appear in non-commercial project.

Commercial

The licensed asset can appear in up to 5,000 end products for sale.

Extended Commercial

The licensed asset can appear in up to 250,000 end products for sale.

How to Use Licensed Assets

What is an End Product?
An End Product is a product you will create from the asset(s) you purchased on NZ Stock Photos.


What is the difference between personal and commercial use of an asset?

Commercial Use is any use:

  • that involves an exchange of money or other consideration
  • that promotes a business (e.g., sole proprietorship, corporation, or partnership), product, or service
  • where financial gain or other consideration is either sought or a result, directly or indirectly, of Licensee’s use of the Licensed Asset.

If one or more of the above is true, the use is “Commercial.”


Personal use is a use that is only for personal purposes. If the use meets one or more of the “commercial” bullet points above, it qualifies as “Commercial” use.

FAQ

Yes, but special limitations apply based on your intended use. With all three licenses, you can create unlimited non-commercial t-shirts, mugs, or tote bags. If your t-shirt, mug, or tote bag is for sale, a Commercial License allows up to 5,000 total end products and an Extended Commercial license allows up to 250,000. Keep in mind that, under the Commercial License, your item’s design must be significantly different than the original photo; require time, effort, and skill to produce; and not derive its primary value from the photo itself.

Yes, but special limitations apply based on your intended use. If your art print is for sale, a Commercial License allows up to 5,000 total end products and an Extended Commercial license allows up to 250,000. Keep in mind that, under the Commercial License, your print’s design must be significantly different than the original photo; require time, effort, and skill to produce; and not derive its primary value from the photo itself. With all three licenses, you can create unlimited non-commercial art prints.

If you purchase a Commercial or Extended Commercial license, you may use a photo as part of your logo, as long as it is (1) modified and (2) not the dominant element of the logo. However, you must disclaim the asset if registering for Trademark protection, and you may not enforce any rights on the asset itself.

Yes, but special limitations apply based on your intended use. With all three licenses, you can create unlimited non-commercial books or albums. If your book is for sale, a Commercial License allows up to 5,000 total end products and an Extended Commercial license allows up to 250,000. Keep in mind that, under the Commercial License, your cover’s design must be significantly different than the original photo; require time, effort, and skill to produce; and not derive its primary value from the photo itself.